Back

How can you use machine learning to help people take a step back and see things clearly?

Busy Minds is a campaign that uses machine learning and creative technology to visualise how mindfulness techniques can be effective in reducing stress and enabling people to see more clearly. By encouraging individuals to take a brief pause from what they’re doing and simply breathe, it gives us a window to allow us to get in touch with what our body is telling us in times of stress. By visualising the activity of a busy mind, the experience reveals the clarity hidden behind the mental fog. As the AI detects changes in the user’s breathing patterns, it dynamically displays these on the screen, gradually uncovering the campaign’s message as their breaths become slower and more deliberate.

Next Project

Project here